"In the factory, we make cosmetics. In stores, we sell hope." These words of Charles Revzon, founder of the American brand Revlon Based on this philosophy, the brand continues its presence and continuity to this day.
In 1932, he decided to brothers Charles and Joseph Revzon, along with pharmacist CR Lachman, can change the beauty industry forever. Hence it was born the mark, which brought together Revzon family and the letter L to the family Lachman became a brand that we know today Revlon. It began brand and one product only: a revolutionary preparation of the nails; munkar enamel and came in many colors in addition to the color red. Soon spread these colors became the toenails all women everywhere, including the cover of Vogue magazine.
1950
From the pages of the magazine in 1950, it spreads one of the most aesthetic campaigns importantly at the time and was talked about a lot of Lipstick Revlon Fire & Ice and munkar colored nail enamel.
At a time when actresses were foreign aliens, such as Brigitte Bardot and Ingrid Bergman, Afrdhan Hementhn on the scene, Revlon campaign showed American women that it can be radiant and glamorous in everyday life like any star on the big screen.
1960
In 1960, Revlon has developed campaigns for the movement of the "American look" for the rest of the world through advertising campaigns, which included Models American women.
1970
Preached in 1970 by a new wave of feminism. Revlon was present and reflected the progress of women in the development of new products. In this era, it added brand cosmetic facial makeup and eyes to its line.
In 1973, the brand has announced what later became the first time in the fragrance world: Charlie. After more than 40 years, the elegant fragrance youth still require women of all ages.
1980
This year is considered as a transition period for the brand, as it has become Revlon shops and one of the most important and biggest brands aesthetic and most in demand in the market. At the same time, Revlon has collaborated with some of the more strong women in the world, including faith, Claudia Schiffer, Cindy Crawford and Christy Turlington.
1990
In 1990, Revlon began Bmjmuatha ColorStay. With Halle Berry Ambassador of the mark, it quickly became the group Alracm one of the mark and has maintained this franchise since then.
2000
Millennium has brought a new and bold impact of Revlon artist while world-renowned make-up Gucci Westman joined the brand global technical Kmaderha until April 2015, prompting the brand towards the forefront of the trends and fashion.
In 2011, she joined Oiconta method and WNBA cinema Almohoptan Emma Stone and Olivia Wilde to the long list of inspiring and beautiful women who know Bssadorat Revlon.
Brand, which began from New York City for more than 80 years now exist to serve and satisfy glamorous women all over the world today. Are you one of those women?